Sports Betting Is Fun/Entertaining
It Can Also Be An Investment!

By: Ken O’Brien – Sports Expert and Top Las Vegas Handicapper

My Father once told me, “Only make investments in opportunities where you have extensive personal knowledge to make educated decisions or you know someone you can trust completely who has that level of knowledge to advise you.”  That may sound simple -- it is.  The secret is to live it.  I have made many investments in my life, but the thing I know best is Sports Betting, and it is the investment that has served me the best.  In fact, it has created my living for over 25 years.
The Edge
You can find all sorts of “Money Management” and “Betting as a Business” strategies.  But let’s face it, the only meaningful strategy is “Bet more on the games where you have an ‘Edge’ of some sort.”  And, “Bet less (or not at all) when your ‘Edge’ is not as good.”  An “Edge” can come from multiple sources:

• It can be information – Late Breaking News; Information not available to the General Public; etc.  (This is the most important “Edge” you can have!  It is basically the same as the “Inside Trading” information that allows some people to make huge sums on stocks and bonds.

• It can be a feel for the game – this includes locker room strife or cohesiveness; knowing how specific teams play and coaches coach against one another; emotional ups/downs that will effect teams’ play; team chemistry; etc.  (The importance of this varies by sport and by team.  The best coaches overcome these issues much better – that is a combination of “Edge” and “Feel.”)

• It can be a flaw in the lines – there is no specific formula or equation that creates the spreads, odds, etc.  And, there are multiple errors made.  Example:  Interestingly, once the lines are set, the “bookies” rely on the public to decide how the lines should change.   The public is an emotional group that is commonly not using good information, known data, educated feel, etc. to make decisions.  This creates opportunities.

Expertise
As a Handicapper, my job is much like the Stockbroker.  Along with my Team KOB personnel, I seek and find an Edge – just like the Stockbroker.   I take the best available information, the best feel for the game, and the best heads to spot flaws in the odds, and I bet on my conclusions.   Like a Hedge Fund Manager, I also sell these conclusions to members of my KenOBrien.com website in the form of Pick Packs, VIP Plays, and No Limit Plays.
That is what I do, I am a Handicapping Professional, and I sell my expertise to people wanting to Invest in Sports Betting.